Have you ever thought, how good is my website?
And asked these questions?
- What do the search engines think?
- What are they looking for in my site?
- Who am I trying to attract?
- Who are my competitors and what are they doing?
- How clear is our message?
- How can I make it better?
The are many extremely good salesmen out there who can sell anything to anyone, but they have got to meet their clients first and getting the leads is what it is all about.
In Website terms this means "Hits" on your site and high website rankings in search engines to achieve that aim.
In truth there are many ways of getting people to visit your website, both using traditional marketing techniques and internet advertising tools, but few could possibly match the impact and cost effectiveness of your website with a high search engine ranking for a frequently searched term. Relevant to your campaign.
How do I go about promoting website rankings in a search engine?
Welcome to the world of SEO or Search Engine Optimisation
The "mind" of the search engine is the "mind" of the man behind it, he in turn bends to the` corporate "mind" of his company, whose stated aim, at least, is to serve the client.
So we come back to the client, who basically wants to be able to type "Grease Nipples" into a search engine and be presented with an array of engineering websites.
Search engines are trying to match a client's needs to appropriate sites and do this against a background of 1000's of website designers all trying to promote their own websites, any way they can. - People who not always have the client's best interests at heart.
So over the years search engine designers have set up criteria to help evaluate sites to the client's needs, these include:
- The age of your site - as measure of credibility
- Volume of website traffic - measure of popularity
- Keyword occurrence and density - as measure of relevance
- Titles and sub-headings - as measure of relevance
- Number and quality of links to sites - references for site
- Wording of URL - context of site
.... and perhaps a few thousand more, making manipulation of website status difficult, though not impossible.
Website promotion in SEO terms starts by obeying the rules set out by the search engines, which are complex enough on their own. You then try and evaluate what your search competitors are achieving for particular keywords, in particular search engines. Then analyze the results and devise your own strategy for success.
We can help tell you where you are not complying with the rules. We can also do the analysis for you and make recommendations on that basis . This alone will make a huge difference to a new or un-promoted site in themselves. You must then monitor progress and devise linking campaigns, submit site to search engine and directories as well as many other tedious but necessary tasks.
We can do these for you or partner you through the process. The focus of the site is also important, in targeting the keywords for which you choose to compete. We can help you here, the strategies for success are not always obvious!
We can also help you with a range of resources and tools of traditional marketing, so if there is an easier or more efficient way of getting the results you need we can help.
The results you need make be only be a phone call or email away.We'll be waiting to assist you every step of the way.
Making the most of your website
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notes
© 2009 Ron Merriman
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